Selling Your Home
Priced to what has actually closed nearby, then presented with a curated, advisory led plan.
Priced Honestly, Then Presented Properly
Two things decide a sale: the number you go out at, and how the home shows in the first ten days. Erica brings a high-touch, advisory led approach to both.
Prepare
A walk through and a straight answer on what is worth fixing and what is not, before the home ever goes live.
Present
Professional photos, MLS entry and marketing through Max Broock Realtors.
Position
Priced to current activity nearby, then negotiated with an advisory led approach.
From Valuation To Closing
Valuation
A walk through and a straight pricing conversation grounded in comparable local sales.
Prepare
Repairs worth doing, staging where it moves the number, and a clean media plan.
Go To Ericaet
Professional photos, MLS entry, and marketing through Max Broock Realtors.
Negotiate And Close
Offer review, buyer qualification, negotiation and coordination through closing with your attorney.
Track Record
Erica has more than 18 years in the business and the team has sold over $300M, including $22M in 2025 alone.
Seller Questions
What should I spend before listing?
Only what returns more than it costs. You get a straight answer, not a renovation pitch.
How is my home marketed?
Strategic positioning and marketing through MEET ERICA and Max Broock Realtors.
What property types do you handle?
Call Erica to talk about the property type you have in mind.
Who reviews the contract?
Every offer is reviewed and negotiated personally, then forwarded to the title company for the executed contract.
What Is Your Home Worth
Send the address and Erica will prepare a valuation based on what has actually closed in your neighborhood.
3633 Woodward Ave
Detroit, MI 48201
Start With A Conversation
Buying, selling or investing anywhere across Detroit.